Date of Award
Master of Arts in Education (MAE)
Art and Design
The advancement in technology in the twenty first century has introduced new and exciting ways for artists to self-promote their artwork while traditional methods remain viable. To be competitive in the art market an artist must understand and implement a variety of marketing strategies. Effective marketing is particularly critical for an art teacher who is also a practicing artist in order to sell their artwork. Through a comparative analysis of readily available marketing tools for artwork, I explore in this study a variety of ways that an artist can establish a successful career in art through the use of technology, and create a roadmap that can be used to shorten their route.
Dodys, Ann P., "A Roadmap to Promoting and Marketing Artwork from a Veteran Visual Art Teacher's Perspective" (2012). Art and Design Theses. Paper 122.