Date of Award
Master of Arts (MA)
Jaye Atkinson - Chair
Mary Ann Romski
Media are powerful agents of socialization; mediated images affect individual and group behavior as well as inter-group attitudes. In the case of the Hispanic/Latino community in the U.S., frequently underrepresented and stereotyped in mainstream media, identity politics and perspectives of self-representation are complicated by the vast diversity of this membership. This project analyzed the current discourse on Hispanic/Latino ethnic identity proposed by Latina magazine and its social standing in relation to the mainstream culture. A quantitative content analysis that compared Latina’s visual portrayals of women to the female portrayals found in the mainstream magazine Glamour suggested that Latina constructed a homogenized and non-conflictive identity for Hispanic/Latino women; an identity that supports U.S. dominant discourses on ethnicity and race and is subjugated to marketing practices.
Ricle Mayorga, Patricia, "Ethnic Media and Identity Construction: Content Analysis of the Visual Portrayals of Women in Latina and Glamour Magazines" (2007). Communication Theses. Paper 22.