Digital Archive @ GSU

Title

"From Chengfen to Shenjia: Branding and Promotional Culture in China"

Authors

Hongmei Li, Georgia State University

Files

Book Title

Blowing up the Brand: Critical Perspectives on Promotional Culture

Editor(s)

Melissa Aronczyk and Devon Powers

Series Title

Popular Culture and Everyday Life

ISBN

9781433108679

Publication Date

2010

Publisher

Peter Lang

City

New York

Keywords

Branding, Marketing, Brand Name Products, Psychological Imagery, Popular Culture

Disciplines

Communication

Comments

This is a chapter in Blowing up the Brand: Critical Perspectives on Promotional Culture.

Recommended Citation

Li, Hongmei. “From Chengfen to Shenjia: Branding and Promotional Culture in China.” Blowing up the Brand: Critical Perspectives on Promotional Culture. Eds. Melissa Aronczyk and Devon Powers. New York: Peter Lang, 2010. 145-172.