Document Type

Article

Publication Date

1-2011

Abstract

This study examines the associations between alcohol marketing strategies, alcohol education including knowledge about dangersof alcohol and refusal of alcohol, and drinking prevalence, problem drinking, and drunkenness. Analyses are based on the Global School-Based Student Health Survey (GSHS) conducted in Zambia (2004) of students primarily 11 to 16 years of age (N = 2257). Four statistical models were computed to test the associations between alcohol marketing and education and alcoholuse, while controlling for possible confounding factors. Alcohol marketing, specifically through providing free alcohol through a company representative, was associated with drunkenness (AOR = 1.49; 95% CI: 1.09–2.02) and problem drinking (AOR =1.41; 95% CI: 1.06–1.87) among youth after controlling for demographic characteristics, risky behaviors, and alcohol education. However, alcohol education was not associated with drunkenness or problem drinking. These findings underscore the importance of restricting alcohol marketing practices as an important policy strategy for reducing alcohol use and its dire consequences among vulnerable youth.

Comments

Copyright © 2011 Monica H. Swahn et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properlycited.

Hindawi Publishing Corporation Journal of Environmental and Public Health Volume 2011, Article ID 497827, 8 pages DOI: 10.1155/2011/497827

Creative Commons License


This work is licensed under a Creative Commons Attribution 3.0 License.


Download

Included in

Public Health Commons

Share

COinS