Theses/Dissertations from 2013
Effect of Relationship Quality and Cost to Serve on Customer Value in Business Market, Maria G. Piscopo
Theses/Dissertations from 2012
Joint Resolution of Supply Chain Risks: The Role of Risk Characteristics and Problem Solving Approach, Leah J. Bovell
Perceived Brand Age and Its Influence on Choice, Monica D. Guillory
Theses/Dissertations from 2011
How Does Buzz Build Brands? Investigating the Link between Word of Mouth and Brand Performance, Andrew M. Baker Mr.
Understanding the Barriers to the Assimilation of Interorganizational Technologies in Channel Relationships, Jennifer L. Fries
Risk and Visibility in Global Supply Chains: An Empirical Study, Hung V. Nguyen
Connected Consumers: Cognizance of Provision Networks in Mundane Consumption, Stephen T. Weaver
Theses/Dissertations from 2010
Why Are You Really Winning and Losing Deals: A Customer Perspective on Determinants of Sales Failure, Scott B. Friend
Theses/Dissertations from 2009
'Check the Rhyme': A Study of Brand References in Music Videos, Janee N. Burkhalter
Fair or Foul? Determining the Rules of the Fair Pricing Game, Jodie Lynne Ferguson
The Mediating Role of Ethical Decision Making in the Relationship between Job Characteristics and Job Outcomes: An Examination of Business-to-Business Salespeople, G. Alexander Hamwi
Theses/Dissertations from 2008
The Performance Implications of Planning, Implementation, and Evolution of Market-oriented Strategy by Top Management, Jeffrey R. Foreman
Theses/Dissertations from 2007
Determinants of Brand Sensitivity in Organizational Buying Contexts, Brian Paul Brown
Salesperson Behavioral Determinants of Customer Equity Drivers: Mediational Role of Trust, Ramana K. Madupalli
Online Product Information Load: Impact on Maximizers and Satisficers within a Choice Context, Jill Renee Mosteller
Structure and Process of Channel Program Selections: Retailers Choice among Parity Trade Promotions, Amit Poddar
Future Orientation, Chronological Age and Product Attributes Preference, Yujie Wei
Theses/Dissertations from 2006
Impact of Customer Crowding on Frontline Service Employees: Theoretical and Empirical Implications, Anita H. Whiting
A Communication Based Perspective on Customer Relationship Management (CRM) Success, Alex Ricardo Zablah
Theses/Dissertations from 2005
Attitudes Toward Consumer-Customized High-Tech Products: The Role of Perceived Usefulness, Perceived Ease of Use, Technology Readiness, and Customer Customization Sensitivity, Margarita B. Guilabert
An Examination of Contemporary Marketing Practices Used by Organization with Different Culture Types: A Test of the Convergence Theory in the US and Cote d'Ivoire, Victoria Lynn Miller
The Impact of Data Collection Methodology and Warning Labels on Adolescents’ Response Factors, Beverly Darlene Wright