The author relates his decision to establish an Ask a Librarian social networking group for students at Valdosta State University in Georgia. One of the appeals of social networking Web sites to users is the variety of services in one interface. He discovered that many students are using the Facebook site while researching. He recommends the creation of individual accounts because Facebook discourages institute-wide accounts.
Cliff Landis. "Bright Idea: Connecting to Users with Facebook" Georgia Library Quarterly 43.4 (2007). Available at: http://digitalarchive.gsu.edu/univ_lib_facpub/81/ Also available at: http://works.bepress.com/clifflandis/1